Flagship · Hardshell, softshell, hybrid
Direct-to-consumer · Outdoor & overlanding outfitter · Pre-launch
Selected, not stockpiled
Each line ships on its own freight plan.
Pre-launch
Gear for the long way out.
A small catalogue of rooftop tents, portable power, expedition shelters and outdoor kitchens — selected one maker per category, shipped one line at a time.
In the field · short
A rooftop tent, opening at first light.
Forty seconds of the catalogue — the same kit line, the same freight plan, in the quiet of high-altitude dawn.
Loop · no sound · muted
StoneWave · field studyMineral Expedition
Slow mornings, well-set camps.
The catalogue is small on purpose — chosen for the trip, not for the listing. Every line in the store has been carried, parked and slept-under before its maker joined the brief.
- Makers
- 1 / category
- Lines
- 4 at launch
Field study · golden hour
One lamp, one chair, one kit line.
- SelectionOne maker per category at launch.
- FreightEach line ships on its own freight plan — quoted per order.
- StockPre-launch sendings are short. The list lives on the product page.
- ContactA real person answers email the same business day.
Browse by category
One category at a time, one maker per line.
Each category opens with a single curated line, added only after the freight plan and the maker’s warranty handoff hold up under real orders.
Portable · DDP-routed
Power & Energy
Shop Power & EnergyComing soon · curated one maker per line
Outdoor Living
Shop Outdoor LivingCurated · freight-dependent
Adventure Mobility
Shop Adventure MobilityComing soon · freight-dependent
Tell us what you want to see →Expedition shelters
Hard- and soft-wall expedition shelter line currently held against a freight plan. We’ll add a discovery path here the moment a unit’s shipping region is pinned.
Selected, vetted, shipped on its own plan.
Three pillars — they’re the answer to “why this store?” — notthe answer to “every outdoor store on the internet.”
- Pillar 01 · SelectionTwenty-point curation.
Every line goes through a 20-point rubric before the store adds it. The rubric expands the same five checks the catalogue already runs on — margin viability, shipping feasibility, warranty terms, supplier reliability, field suitability — into a deeper scoring grid kept behind the scenes. The score stays off the listing; only the unit that clears it goes on the page.
- Pillar 02 · ReviewsField reviews, collected on every listing.
Every product page collects an unverified field report directly from the buyer — where it ran, what it actually powered, and one thing the datasheet didn’t say. Reviews stay unverified until a buyer reads through them, so nothing on the storefront carries a counter, a rating, or a quoted testimonial they didn’t check.
- Pillar 03 · FreightWhite-glove freight, named on the order.
Each line ships on its own freight plan, quoted per order against the line’s actual routing — oversized signed-release handling on the heavier kit, DDP routing on the EU and AU lanes, depot RMA coordinated from one contact. The freight is real, not stitched, and the buyer sees the freight plan on the product page before they commit.
Materials · field still life
Materials · craft
Hardware, canvas, and a worn trail map.
The catalogue favours kit that’s plainly built to be repaired — folded canvas, brushed metal hardware, fabric that patinas instead of delaminating. The makers we work with stock the replacement parts before the freight plan ships the line.
- CanvasCotton-poly, taped seams, replaceable panels.
- HardwareBrushed aluminium, stainless bolts, drop-in spares.
- FreightQuoted per order against the line’s routing.
Rooftop tents, one item at a time.
The rooftop tents lineup opens the catalogue — a hardshell flagship, a quilted softshell, a hybrid expedition entry. Each one ships only when the freight plan and supplier handoff are confirmed.
Pre-launch · flagship line
How the catalogue is chosen.
Five questions sit behind every line we add. They’re process questions — not scorecard questions — and the answer for each unit is held against the freight plan, not against a number we can’t defend.
What we look at
- Margin viabilityWhether the price supports the freight plan and the maker’s warranty handoff without padding, so the line stays sellable at the rate we ship.
- Shipping feasibilityWhether the size, weight, and origin depot support the DDP freight routes our buyers actually run, and whether a single carrier will sign for a unit at that weight class.
- Warranty termsWhether the maker’s published warranty is something we can stand behind at the order desk — who handles the claim, what the turnaround looks like, and whether it survives a cross-border shipment.
- Supplier reliabilityWhether the maker answers email without a chase, ships within the window they list, and replaces a defective unit without a fight — the day-to-day handoff, not a sticker on the box.
- Field suitabilityWhether the unit fits the trip a serious outdoor or overlanding customer actually runs — the load, the climate, the vehicle, and the cadence a buyer would be willing to live with.
A line only opens for sale when each question answers yes, and when the freight plan lines up to actually ship the unit. If any one of the five answers “not yet”, the line stays on the bench until it does.
Tell us what you’d like to seeTell us what you’re planning.
Tell us what you’re planning.
We’ll come back the same business day.
A short note on the trip, the vehicle you’re loading it into, and the climate it’ll see — enough for us to point you to the closest category when it lands, or to the right kit if it’s already shipping.